Teaching Workshop: Thinking Online Communication: Tools and Short Texts
A.Y. 2023/2024
Learning objectives
The laboratory aims to provide knowledge relating to information, communication and online promotion of businesses, institutions and even individuals (personal branding).
Expected learning outcomes
To become familiar with the concept of professional writing applied to the web; to design textual content functional to the communication needs identified each time with reference to format, target, clients, platforms and devices.
Lesson period: First semester
Assessment methods: Giudizio di approvazione
Assessment result: superato/non superato
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Responsible
Lesson period
First semester
Course syllabus
During the laboratory, students will analyze and test the most suitable writing techniques for the various channels, included those for corporate narration, and for strategic communication plan. Graphic, audio and video features, titles, captions, storyboards will be illustrated.
· The Web evolution and its contents: from the first web sites to the metaverse
· Writing texts that will be effective
· Storytelling writing
· Social media
The laboratory aims to provide knowledge in writing of posts, articles, press releases, e-mails, both in textual and paratextual aspects.
· The Web evolution and its contents: from the first web sites to the metaverse
· Writing texts that will be effective
· Storytelling writing
· Social media
The laboratory aims to provide knowledge in writing of posts, articles, press releases, e-mails, both in textual and paratextual aspects.
Prerequisites for admission
None
Teaching methods
Examples and case histories, group exercises
Mode of work: frontal lessons in the classroom
Mode of work: frontal lessons in the classroom
Teaching Resources
Slides provided by teacher during the workshop, and bibliography
Assessment methods and Criteria
The exercises will be the evaluation tool of the acquisition of knowledge
Professor(s)