Rialti Riccardo
Professore a contratto
Contacts
E-mail di ateneo
Sito web
Office hours
Mercoledì 18.30 - 19.30
Luogo di ricevimento
Online - Contattare il Docente
Teaching - Programme courses
Bachelors and masters
A.A. 2024/2025
A.A. 2023/2024
A.A. 2021/2022
Research
Publications
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Mega-influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth / R. Rialti, L. Zollo, K. Kim, S. Yoon. - In: PSYCHOLOGY & MARKETING. - ISSN 1520-6793. - (2024), pp. 1-19. [10.1002/mar.22102]
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How to combine multiple identities and gaining stakeholders legitimacy in hybrid organizations? An organizational design response / L. Zollo, M.M. Pellegrini, G. Faldetta, R. Rialti. - In: THE JOURNAL OF MANAGEMENT AND GOVERNANCE. - ISSN 1385-3457. - 27:4(2023 Dec), pp. 1189-1222. [10.1007/s10997-022-09644-7]
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Digital Transformation of SME Marketing Strategies : Innovating for the 4.0 Era / R. Rialti, L. Zollo. - [s.l] : Palgrave Macmillan, 2023 Aug 31. - ISBN 978-3-031-33645-4. [10.1007/978-3-031-33646-1]
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Successful Digital Transformation Initiatives in SMEs: A Relational Goods Perspective / A. Marrucci, R. Rialti. - London : Palgrave McMillan, 2023 Jul 22. - ISBN 978-3-031-36464-8. [10.1007/978-3-031-36465-5]
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The effect of utilitarian and hedonic motivations on mobile shopping outcomes. A cross-cultural analysis / L. Hu, R. Filieri, F. Acikgoz, L. Zollo, R. Rialti. - In: INTERNATIONAL JOURNAL OF CONSUMER STUDIES. - ISSN 1470-6423. - 47:2(2023 Mar), pp. 751-766. [10.1111/ijcs.12868]