Zollo Lamberto
Associate Professor
Scientific-Disciplinary Sector
ECON-07/A - Management
Scientific-Disciplinary Group/Competition Sector
13/ECON-07 - ECONOMIA E GESTIONE DELLE IMPRESE
Research fields and competencies
Teaching - Programme courses
Bachelors and masters
A.Y. 2024/2025
A.Y. 2023/2024
A.Y. 2022/2023
Postgraduate programmes
A.Y. 2025/2026
1st level vocational master
- Fundamentals of Law and Business Management to Navigate Green and Digital Transitions in Global Value Chains (Business Innovation - Imprese E Consumatori Nei Mercati Globali: L'impatto Del Digitale Sulla Catena Del Valore)
Research
Publications
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Digitalization as a Strategic Tool for Entrepreneurship Survival and Crisis Management: Lessons from Ukrainian MSEs / D. Holovko, L. Zollo. - [s.l] : Emerald Publishing Limited, 2024. - ISBN 9781837976829. (ENTREPRENEURIAL BEHAVIOUR SERIES) [10.1108/9781837976812]
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Ethical identity, social image, and sustainable fashion: Still an impossible deal? A sociopsychological framework of ethical consumers’ attitude-behavior gaps / L. Zollo. - In: THE JOURNAL OF CONSUMER MARKETING. - ISSN 0736-3761. - (2024), pp. 1-48. [Epub ahead of print] [10.1108/JCM-08-2023-6213]
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Mega-influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth / R. Rialti, L. Zollo, K. Kim, S. Yoon. - In: PSYCHOLOGY & MARKETING. - ISSN 1520-6793. - (2024), pp. 1-19. [10.1002/mar.22102]
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How to combine multiple identities and gaining stakeholders legitimacy in hybrid organizations? An organizational design response / L. Zollo, M.M. Pellegrini, G. Faldetta, R. Rialti. - In: THE JOURNAL OF MANAGEMENT AND GOVERNANCE. - ISSN 1385-3457. - 27:4(2023 Dec), pp. 1189-1222. [10.1007/s10997-022-09644-7]
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Digital Transformation of SME Marketing Strategies : Innovating for the 4.0 Era / R. Rialti, L. Zollo. - [s.l] : Palgrave Macmillan, 2023 Aug 31. - ISBN 978-3-031-33645-4. [10.1007/978-3-031-33646-1]