Visual Communication
A.Y. 2018/2019
Learning objectives
The purposes of the course are
· Teach students how to read images and how to design visual artifacts.
Make them aware of the fact that every visual message of our cultural horizon can be analyzed from a logical-rational point of view according to several features: hierarchy of information, layout of the forms according to the organizational principles analyzed by the psychology of gestalt, color choices, use of typography.
· Through design workshops during the course, enable students to produce communication artifacts through three increasingly complex design exercises: designing a logo, designing a font, designing a coordinated image of a cultural institution.
· Teach students how to read images and how to design visual artifacts.
Make them aware of the fact that every visual message of our cultural horizon can be analyzed from a logical-rational point of view according to several features: hierarchy of information, layout of the forms according to the organizational principles analyzed by the psychology of gestalt, color choices, use of typography.
· Through design workshops during the course, enable students to produce communication artifacts through three increasingly complex design exercises: designing a logo, designing a font, designing a coordinated image of a cultural institution.
Expected learning outcomes
Undefined
Lesson period: Second semester
Assessment methods: Esame
Assessment result: voto verbalizzato in trentesimi
Single course
This course cannot be attended as a single course. Please check our list of single courses to find the ones available for enrolment.
Course syllabus and organization
Single session
Lesson period
Second semester
Course syllabus
Theoretical lessons
· Introduction to the course.
· Logo design.
· Visual synthesis.
· Icon design.
· Color theory.
· Visual perception and optical illusions.
· Character design.
· Character morphology.
· Outdoor Lettering.
· Experimental Lettering.
· Type, typography, character.
· Rules for a good typography.
· Advertising.
· Design.
· Art and graphics of the 20th century.
· Visual identity of the museum space.
· The graphics of public utility.
· Minimalism.
· Street art.
· Photography.
· Portfolio. How to present your projects.
Design workshops
· Logo design workshop. Design of a brand and its applications.
· Font design laboratory. Complete project of a typeface: uppercase, lowercase, numbers.
· Cultural communication workshop. Project of the coordinated image of a cultural institution
· Introduction to the course.
· Logo design.
· Visual synthesis.
· Icon design.
· Color theory.
· Visual perception and optical illusions.
· Character design.
· Character morphology.
· Outdoor Lettering.
· Experimental Lettering.
· Type, typography, character.
· Rules for a good typography.
· Advertising.
· Design.
· Art and graphics of the 20th century.
· Visual identity of the museum space.
· The graphics of public utility.
· Minimalism.
· Street art.
· Photography.
· Portfolio. How to present your projects.
Design workshops
· Logo design workshop. Design of a brand and its applications.
· Font design laboratory. Complete project of a typeface: uppercase, lowercase, numbers.
· Cultural communication workshop. Project of the coordinated image of a cultural institution
ICAR/13 - DESIGN - University credits: 6
Lessons: 48 hours
Professor:
Delitala Enrico Claudio