Public and Corporate Communication (COM)
Public and Corporate Communication (COM)
Course sheet
A.Y. 2026/2027
Master programme
LM-59 R - Scienze della comunicazione pubblica, d'impresa e pubblicità
È obiettivo formativo specifico del curriculum in italiano offrire una preparazione avanzata interdisciplinare nel campo della comunicazione applicata alle attività di marketing formando competenze professionali di alto livello, da utilizzare negli ambiti della comunicazione aziendale e istituzionale, della organizzazione di eventi, del marketing e pubblicità, della customer satisfaction, delle relazioni pubbliche, del "crisis management". A tali fini, il percorso formativo comprende attività mirate all'acquisizione di
conoscenze avanzate nei campi del consumerismo, delle metodologie e tecniche relative al rilevamento, alla misurazione e al trattamento dei dati pertinenti le ricerche di mercato e l'analisi del funzionamento dei sistemi di comunicazione intra ed extra-aziendali.
conoscenze avanzate nei campi del consumerismo, delle metodologie e tecniche relative al rilevamento, alla misurazione e al trattamento dei dati pertinenti le ricerche di mercato e l'analisi del funzionamento dei sistemi di comunicazione intra ed extra-aziendali.
The MA in Public and Corporate Communication, through the Department of Social and Political Sciences, has signed exchange agreements with the Japanese university "Doshisha" (Tokio).
Students can attend a semester in the faculties and graduate courses specified in the agreements, and have their exams recognized, as in the Erasmus program. An excellent knowledge of the English language, properly certified, is required to participate. Special calls establish other conditions to enter the selection. These exchanges do not enjoy any financial support from the University of Milano.
Students can attend a semester in the faculties and graduate courses specified in the agreements, and have their exams recognized, as in the Erasmus program. An excellent knowledge of the English language, properly certified, is required to participate. Special calls establish other conditions to enter the selection. These exchanges do not enjoy any financial support from the University of Milano.
Attendance is highly recommended.
Enrolment
Places available: 200 + 30 reserved for non-EU citizens + 3 reserved for students in the Marco Polo project
Call for applications
Please refer to the call for admission test dates and contents, and how to register.
Application for admission: from 24/03/2026 to 25/08/2026
Application for enrolment: from 27/10/2026 to 31/12/2026
Attachments and documents
Online services
Learn more:
Programme description and courses list
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Communication and Digital Culture | 9 | 60 | Italian | GSPS-06/A |
| Optional | ||||
| Communication Methods and Techniques | 9 | 60 | Italian | GSPS-06/A |
| Data Analysis | 9 | 60 | Italian | GSPS-05/A |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Cross-Media Communication | 9 | 60 | Italian | GSPS-06/A |
| Marketing (advanced) | 9 | 60 | Italian | ECON-07/A |
| Optional | ||||
| Social and Institutional Communication | 9 | 60 | Italian | GSPS-06/A |
| Sociology of Consumption | 9 | 60 | Italian | GSPS-06/A |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Advertising and Integrated Communication | 9 | 60 | Italian | GSPS-06/A |
| Information, Rights and Digital Markets | 9 | 60 | Italian | GIUR-03/A GIUR-06/A |
Optional activities and study plan rules
1 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend an exam with similar quantitative methodological content of at least 6 CFU in their Bachelor studies.
It is mandatory to attend the module 'Data Analysis' for students who did not attend an exam with similar quantitative methodological content of at least 6 CFU in their Bachelor studies.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Communication Methods and Techniques | 9 | 60 | Italian | First trimester | GSPS-06/A |
| Data Analysis | 9 | 60 | Italian | First trimester | GSPS-05/A |
2 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Social and Institutional Communication | 9 | 60 | Italian | Second trimester | GSPS-06/A |
| Sociology of Consumption | 9 | 60 | Italian | Second trimester | GSPS-06/A |
be activated by the A.Y. 2027/2028
Open sessions
There are no specific sessions for these activities.
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Datafied Society | 9 | 60 | English | GSPS-06/A |
| Optional | ||||
| Additional Language Skills: Italian (3 ECTS) | 3 | 0 | Italian | NN |
| Consumer and Shopping Behaviour | 9 | 60 | Italian | ECON-07/A |
| Corporate Communication and Public Relations | 9 | 60 | Italian | GSPS-06/A |
| Neuro Marketing Research | 9 | 60 | Italian | ECON-07/A |
Conclusive activities
There are no specific sessions for these activities.
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Final Exam | 21 | 0 | Italian | NN |
Optional activities and study plan rules
3 - The student must obtain 9 CFU from one or more optional activities:
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Consumer and Shopping Behaviour | 9 | 60 | Italian | Open sessions | ECON-07/A |
| Corporate Communication and Public Relations | 9 | 60 | Italian | Open sessions | GSPS-06/A |
| Neuro Marketing Research | 9 | 60 | Italian | Open sessions | ECON-07/A |
4 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also Lab: Advanced Digital Methods, Lab: Generative Artificial Intelligence Literacy and Lab: Influencer Marketing.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Among optional activities, students can choose also Lab: Advanced Digital Methods, Lab: Generative Artificial Intelligence Literacy and Lab: Influencer Marketing.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Additional Language Skills: Italian (3 ECTS) | 3 | 0 | Italian | Open sessions | NN |
| Lab: Advanced Digital Methods | 3 | 20 | English | First trimester | GSPS-06/A |
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | Third trimester | INFO-01/A |
| Lab: Influencer Marketing | 3 | 20 | Italian | First trimester | GSPS-06/A |
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Advanced Digital Methods | 3 | 20 | English | GSPS-06/A |
| Lab: Influencer Marketing | 3 | 20 | Italian | GSPS-06/A |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | INFO-01/A |
Optional activities and study plan rules
11 - The student must obtain 9 CFU from one or more optional activities
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Web Communication | 9 | 60 | English | INFO-01/A |
| Optional | ||||
| Digital Society | 9 | 60 | English | GSPS-06/A |
| Economics of Communication | 9 | 60 | English | ECON-04/A |
| Research Design | 9 | 60 | English | GSPS-05/A |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Consumer Culture | 9 | 60 | English | GSPS-06/A |
| Visual communication | 9 | 60 | English | GSPS-06/A |
| Optional | ||||
| Digital Politics and Public Opinion Research | 9 | 60 | English | GSPS-07/A |
| Human Resources Management | 9 | 60 | English | ECON-08/A |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Marketing (advanced) | 9 | 60 | English | ECON-07/A |
| Social Media and Platform Cultures | 9 | 60 | English | GSPS-06/A |
| Optional | ||||
| Data Analysis | 9 | 60 | English | GSPS-05/A |
| Market Regulation and Business Practices | 9 | 60 | English | GIUR-03/A |
Optional activities and study plan rules
5 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Economics of Communication | 9 | 60 | English | First trimester | ECON-04/A |
| Human Resources Management | 9 | 60 | English | Second trimester | ECON-08/A |
6 - The student must obtain 9 CFU in one of the following modules.
It is mandatory to attend the module 'Data Analysis' for students who did not attend an exam with similar quantitative methodological content of at least 6 CFU in their Bachelor studies.
It is mandatory to attend the module 'Data Analysis' for students who did not attend an exam with similar quantitative methodological content of at least 6 CFU in their Bachelor studies.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Data Analysis | 9 | 60 | English | Third trimester | GSPS-05/A |
| Research Design | 9 | 60 | English | First trimester | GSPS-05/A |
8 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Digital Politics and Public Opinion Research | 9 | 60 | English | Second trimester | GSPS-07/A |
| Digital Society | 9 | 60 | English | First trimester | GSPS-06/A |
| Market Regulation and Business Practices | 9 | 60 | English | Third trimester | GIUR-03/A |
be activated by the A.Y. 2027/2028
Open sessions
There are no specific sessions for these activities.
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Corporate Communication | 9 | 60 | English | GSPS-06/A |
| Optional | ||||
| Additional Language Skills: Italian (3 ECTS) | 3 | 0 | Italian | NN |
Conclusive activities
There are no specific sessions for these activities.
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Final Exam | 21 | 0 | English | NN |
Optional activities and study plan rules
7 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also Lab: Advanced Digital Methods, Lab: Generative Artificial Intelligence Literacy and Lab: Advertising Communication.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Among optional activities, students can choose also Lab: Advanced Digital Methods, Lab: Generative Artificial Intelligence Literacy and Lab: Advertising Communication.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Additional Language Skills: Italian (3 ECTS) | 3 | 0 | Italian | Open sessions | NN |
| Lab: Advanced Digital Methods | 3 | 20 | English | First trimester | GSPS-06/A |
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | Third trimester | INFO-01/A |
| Lab: Introduction to R | 3 | 20 | English | First trimester | GSPS-05/A |
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Advanced Digital Methods | 3 | 20 | English | GSPS-06/A |
| Lab: Introduction to R | 3 | 20 | English | GSPS-05/A |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Advertising Communication | 3 | 20 | English | GSPS-06/A |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | INFO-01/A |
Optional activities and study plan rules
12 - The student must obtain 9 CFU from one or more optional activities
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Coding for Computational Social Science | 6 | 40 | English | INFO-01/A |
| Digital Society | 9 | 60 | English | GSPS-06/A |
| Research Design | 9 | 60 | English | GSPS-05/A |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Digital Politics and Public Opinion Research | 9 | 60 | English | GSPS-07/A |
| Optional | ||||
| Consumer Culture | 9 | 60 | English | GSPS-06/A |
| Visual communication | 9 | 60 | English | GSPS-06/A |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Ai & Data Cultures | 6 | 40 | English | GSPS-06/A |
| Data Analysis | 9 | 60 | English | GSPS-05/A |
| Social Media and Platform Cultures | 9 | 60 | English | GSPS-06/A |
Optional activities and study plan rules
9 - The student must obtain 9 CFU in one of the following modules.
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Consumer Culture | 9 | 60 | English | Second trimester | GSPS-06/A |
| Visual communication | 9 | 60 | English | Second trimester | GSPS-06/A |
be activated by the A.Y. 2027/2028
Open sessions
There are no specific sessions for these activities.
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Journalism, Media and Politics | 9 | 60 | English | GSPS-06/A |
| Value Change and Global Societies | 6 | 40 | English | GSPS-05/A |
| Optional | ||||
| Additional Language Skills: Italian (3 ECTS) | 3 | 0 | Italian | NN |
Conclusive activities
There are no specific sessions for these activities.
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Compulsory | ||||
| Final Exam | 21 | 0 | English | NN |
Optional activities and study plan rules
10 - The student must obtain 9 CFU from one or more optional activities.
Among optional activities, students can choose also Lab: Advanced Digital Methods and Lab: Generative Artificial Intelligence Literacy.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
Among optional activities, students can choose also Lab: Advanced Digital Methods and Lab: Generative Artificial Intelligence Literacy.Students who do not have an Italian qualification can choose to obtain 3 CFU in Additional language skills: Italian (for more details see the section Language test / computer literacy test)
| Courses or activities | Max ECTS | Total hours | Language | Lesson period | SSD |
|---|---|---|---|---|---|
| Additional Language Skills: Italian (3 ECTS) | 3 | 0 | Italian | Open sessions | NN |
| Lab: Advanced Digital Methods | 3 | 20 | English | First trimester | GSPS-06/A |
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | Third trimester | INFO-01/A |
| Lab: Introduction to R | 3 | 20 | English | First trimester | GSPS-05/A |
First trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Advanced Digital Methods | 3 | 20 | English | GSPS-06/A |
| Lab: Introduction to R | 3 | 20 | English | GSPS-05/A |
Second trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Content Creation Strategy | 3 | 20 | English | GSPS-06/A |
Third trimester
| Courses or activities | Max ECTS | Total hours | Language | SSD |
|---|---|---|---|---|
| Optional | ||||
| Lab: Generative Artificial Intelligence Literacy | 3 | 20 | English | INFO-01/A |
Optional activities and study plan rules
12 - The student must obtain 9 CFU from one or more optional activities
Learn more
Guidance:
Admission, ranking and enrolment
Milan
Head of study programme
Erasmus and international mobility tutor
Study plan tutor
Internship tutor
Seminar and workshop tutor
Credit recognition tutor
Quality Assurance Delegate
Reference structures
Contacts
- Tutor for Academic guidance:
Alessandra Giulietti - Tutor for International students:
Alessia Corti - Information on services for students with disabilities can be found here:
https://www.unimi.it/it/studiare/servizi-gli-studenti/servizi-studenti-con-disabilita - For any information please contact:
bienniocom@unimi.it - Information on services for students with SLD can be found here:
https://www.unimi.it/it/studiare/servizi-gli-studenti/servizi-studenti-con-dsa - Student Registrar
Via S. Sofia 9/1, 20122 Milano (MI) - Italia
The tuition fees for students enrolled in Bachelor's, Master's and single-cycle degree programmes are divided into two instalments with different calculation methods and payment schedules:
- The amount of the first instalment is the same for all students
- The amount of the second instalment varies according to the ISEE University value, the degree programme and the student status (on track / off track for one year or off track for more than a year)
- An additional fee is due for online programmes
The University also offers:
- Concessions for students meeting high merit requirements
- Diversified tuition fees according to the student's home country for international students with assets/income abroad
- Concessions for international students with refugee status
Scholarships and benefits
The University provides a range of financial benefits to students meeting special requirements (merit, financial or personal conditions, international students).
Learn more
Official documents
